IKEA unveils an £8 “magic” plug that cuts your energy bills and helps keep burglars away

In a time when tech is slipping into everyday life, IKEA has launched a clever little device: the “magic plug”. It’s designed to cut electricity bills and put off potential burglars. As homes get more connected, IKEA’s smart plug looks like a handy addition, combining practical features with a bit of peace of mind.
What it does and how it works
The IKEA smart plug makes energy management simpler by letting you control common appliances from your phone or tablet. You can use it with bedside lamps, washing machines, coffee makers and televisions. Set-up is simple — plug it into a socket, plug your device into it, then connect via Bluetooth or Wi‑Fi.
You can schedule appliances to run during off‑peak hours or set heating to come on just before you get home. The plug can be controlled in several ways: a remote control, a motion detector, or a gateway like DIRIGERA and TRÅDFRI. It also works with voice assistants — Amazon Alexa, Apple Home and Google Home — through the IKEA Home smart app, so it slots into most smart home setups.
How it helps with security and cutting bills
One of the clever bits is using the plug to simulate someone being at home (by switching lights or the TV on and off) while you’re away, which can deter burglars and reassure homeowners during holidays or long trips. On the money side, the scheduling features mean you can lower your electricity spend without having to buy extra gear or shell out much up front.
You can hook up to 10 smart plugs to a single remote control or motion detector, giving you control over several appliances at once. Pairing the plugs with the DIRIGERA gateway unlocks more features: manage lots of devices, set multiple timers, and control everything remotely from wherever you are.
Works with what you’ve already got — and the price
Because the plug talks to major voice assistants and other IKEA smart kit, it’s easy to drop into an existing setup. Priced at £7.03, IKEA positions this smart plug as a budget‑friendly option in its connected range. That low price doesn’t mean reduced functionality — it still delivers the features households expect from smart tech.
IKEA also covers the end‑of‑life side of things: customers are advised to contact local authorities to handle disposal properly, reflecting a responsible approach to tech waste.
Why it makes sense for modern homes
The IKEA smart plug is more than just a bit of kit — it’s part of how homes are getting smarter. By tackling both energy use and home security, it’s a practical choice for contemporary living. Its ease of use, low cost and handful of features make it attractive for anyone wanting to make life a bit simpler and more efficient with smart technology.
As life gets ever more digital, products like IKEA’s smart plug show how technology can improve everyday routines while being mindful of sustainability. It’s an invitation to homeowners to try new ways of managing their living spaces, offering convenience and forward‑thinking options.